PARSED CONTENT

The web site gasparillasupinvasion.com states the following, "SUP, Kayak, OC Paddlers Race in Elite, Rec and Kids Divisions, Sunday March 22nd, Tampa Bay, FL." We noticed that the website also stated " The fastest growing sport in Florida just got faster! The excitement of Gasparilla just got bigger! Be a part of Tampa History on Sunday, March 22nd,2015 as a participant or reveler in the." It also said " The Gasparilla SUP invasion is part of the 2015 Tampa Bay WaterSports Festival - a two day event featuring the Tampa Mayors Cup and The Gasparilla SUP Invasion! SEE WH." The header had Gasparilla SUP Invasion as the highest ranking optimized keyword. This keyword is followed by SUP Race, SUP Race Calendar, and Tampa Bay which isn't as urgent as Gasparilla SUP Invasion. The other words gasparillasupinvasion.com used was Events. Gasparilla is included but might not be understood by search parsers.